Case Studies

Don’t take our word for it. Check out this sampling of case studies of prominent brands, with examples of how Merkle is helping clients take CRM principles in customer centricity, analytic insights, technology and creative – and turn them into true Integrated Customer Marketing (ICM)™ success.

Feb 2012

Targeted Media Solutions

A national insurance marketer finds success using multiple media vehicles to acquire new customers.

Oct 2011

List Sourcing Optimization Case Study

Find out how a direct mailer was able to drastically reduce mailing costs while achieving improved results, using Merkle’s List Sourcing Optimizer to make informed, unbiased decisions about its data universes by campaign.

Aug 2011

Measuring the Impact of Customer Loyalty Promotion

Discover the results of how one fashion retailer worked with Merkle to bring its retail and direct-to-consumer marketing strategies together to create a multi-channel, loyalty-based CRM solution that supports its aggressive growth strategies.

Aug 2011

Samsung: Unifying Customer Data

Read about how Merkle helped this global electronics manufacturer bring together customer data from its disparate business units, and analyze it to gain insights used to develop a customer-centric, integrated marketing communication strategy.

Jul 2011

Operation Smile

Learn how Merkle Response Management Group helps Operation Smile offer its life-changing surgeries more efficiently with same-day donation processing, prompt responses to inquiries, faster acknowledgement of donor gifts, and much more.