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Feature Articles

Merkle thought leaders often work with respected industry publications to author feature articles about topics that are important to strategic marketers seeking cutting-edge information on best CRM practices.

Feb 2012
14

What Integrate Marketing Means to Me

Greg Fox writes about how digital marketing continues to evolve within the nonprofit industry in IMAB.

Feb 2012
14

When CMOs Learn to Love Data, They'll Be VIPs in the C-Suite

Advertising Age discusses with David Williams and other thought leaders in the space about the "age of the customer".

Feb 2012
14

Marketers Struggle to Marry Social Media and CRM

Advertising Age discusses with Rich Fleck Facebook and Twitter and how it's hard to integrate them into existing databases.

Feb 2012
2

Insurance marketers leverage targeted marketing

John Lee, Merkle, provides his expertise in Alex Palmer, DMNews, piece on the insurance industry's marketing efforts.

Feb 2012
1

The Easiest Ways to Improve Your Email Marketing

Clint Kaiser, Merkle, wrote about the easy ways to improve your email marketing and why it's so hard in eMarketing and Commerce.

Jan 2012
25

The Good, Bad and Ugly of the Welcome Process

Clint Kaiser's article in eMarketing and Commerce about the email welcome experience.

Jan 2012
23

Ad Age’s Agency A-List Issue: Ten Agencies to Watch in 2012

In Advertising Age's A-List Issue, Merkle was named one of the tenTop Agencies to Watch in 2012. The only CRM agency highlighted in this category, Merkle is cited for its advances in collecting and optimizing customer behavioral data to increase customer loyalty and lifetime value. 

Jan 2012
19

Harnessing the Power of Social Media

Read Rich Fleck's, GM, Merkle Connect, latest article in CRM.com on the power of social media in 2012.

Jan 2012
18

How Google’s Evolution Has Reshaped The Media and Marketing Landscape

David Williams' latest post on Forbes CMO Network about the infiltration of search into all aspects of marketing.

Jan 2012
16

What Marketers Need to Focus on for Success in 2012

Chris Wayman, vice president and general manager of Merkle's mobile practice, on honing your mobile focus, based on your organization's level of mobile marketing experience.

Contact

If you have any questions or need more information please feel free to contact us.

Jeaneen Andrews-Feldman
VP, Marketing
jandrews-feldman@merkleinc.com
443.542.4195

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