White Papers

Merkle is committed to achieving outstanding results for our clients. In doing so, we often find ourselves ahead of the curve – pioneering approaches to Integrated Customer Marketing (ICM)TM. As thought leaders in this space, it’s important for us to share our knowledge of subjects like data, analytics, technology and creative with papers that inform and inspire.

Feb 2012

Vaccines and CRM

Read about the challenges associated with the development and execution of CRM among healthcare providers in the area of vaccine development and promotion.

Feb 2012

Make Decisions Faster for Pharmaceuticals

The foundational element driving change in pharmaceutical marketing is an enthusiastic focus on the customer: what drives their decisions, how information can influence those decisions, and how to consistently engage customers over time.

Feb 2012

Targeting Basics in Pharmaceuticals

Learn how the promotional mix changes based upon product lifecycle stage and physician profile.

Feb 2012

Delivering Promotion Impact for Pharmaceuticals

Understanding the link between how physicians consume information and prescription decisions.

Dec 2011

Viewing Faith-Based Fundraising Through a CRM Lens

Customer Relationship Marketing (CRM) success may seem out of reach for the typical faith-based nonprofit. But the principals of enterprise CRM are more about a change in the organizational mindset, which puts the constituent at the center of the communications strategy.

Nov 2011

A Brave New Advertising World: The Future of Search Marketing

With the lines between media and channels blurring, the ability to understand the consumer and segment for a more targeted audience is essential for a better and more enticing engagement with the consumer.

Nov 2011

Healthcare Reform's Fundamental Impact on Insurance Marketing

In the long history of American business, few events have fundamentally transformed an industry more than the Patient Protection and Affordable Care Act (PPACA), commonly known as the Healthcare Reform Act. Only those carriers equipped to adapt to these system-wide changes today will succeed in the reformed markets of tomorrow.

Nov 2011

Optimizing Distributed Marketing for Insurance and Wealth Management

Companies with an organizational structure that includes a distributed sales and marketing force often face unique challenges when trying to identify, understand, build relationships with, and ultimately establish metrics around their customer base.

Oct 2011

Connecting Mobile Data to the Customer Database

Today, most mobile data is never connected to the customer database. This is an enormous missed opportunity for multi-channel segmented marketing. Connecting mobile data to the customer database enables much more than measurement and reporting, it enables analytics and insights that provide a more robust view of customers. Getting started can be achieved in a low risk, phased approach.

Oct 2011

List Sourcing Optimization Point of View

Gone are the days of choosing lists based only on customer geography, demographics and segmentation, mixed with a little intuition and a gut feeling. The influx of data types and sources, combined with massive amounts of existing historical information, has made list decision-making more complicated than ever before. To solve this challenging problem, Merkle has developed List Sourcing Optimizer (LSO), a comprehensive solution that leverages Merkle’s top-rated thought leadership in the areas of data integration, database, and advanced analytics.

Search form

White Papers