Welcome to the Merkle News Room. Here you will find our latest announcements, upcoming events and featured articles. Check out Merkle's RSS feed and have featured articles, white papers and other insights delivered to you instantly.
Media Contact: Rachel Hunt, DPR Group Inc., (240) 686-1000
Company Contact: Sarah Piccirilli, Merkle Inc., (443) 542-4288
Press Releases
| 08/31/2010 |
Merkle Announces Growth Investment by Technology Crossover Ventures
Merkle announced it has received a minority equity investment from Technology Crossover Ventures (TCV), a leading growth equity investor focused on premeir technology companies. |
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| 08/25/2010 |
Merkle Announces "Integrated Customer Marketing in Practice: Building Currencies" White Paper
Merkle released a thought leadership paper that introduces the concept of customer currency as a valuation standard and speaks to the importance of creating a coordinated, enterprise-wide approach to marketing. |
| 08/23/2010 |
Merkle's Response Mangement Group Performing Membership Processing for Bally Total Fitness
Merkle announced it is providing outsourced membership processing services for Bally Total Fitness, one of the most popular health club brands. |
| 08/04/2010 |
Merkle Wins Silver DMAW MAXI Award for Work with U.S. Navy Memorial
Merkle announced its recent win of a Silver Marketing Award of Excellence (MAXI) for the Direct Marketing Association of Washington for its work with the U.S. Navy Memorial. |
| 08/02/2010 |
Merkle Hosts Summer Marketing Program for College Students
Merkle announced it is hosting the 2010 Interactive Marketing Immersion Xperience (I-MIX) program for 30 college juniors and seniors considering careers in marketing. |
Events
| 10/09/2010 |
DMA 2010: Conference & Exhibition
Moscone Convention Center |
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| 07/26/2010 |
Bridge Conference
Gaylord National Hotel & Convention Center |
| 07/26/2010 |
Disney Analytics Summit
Walt Disney World Resort |
| 06/07/2010 |
Merkle CRM Executive Summit
The Loews Miami Beach |
| 05/24/2010 |
Retail Marketing Conference
Gaylord Palms Convention Center |
Featured Articles
| 07/01/2009 |
Fundraising Success: Three Laws of Fundraising Dynamics
Jeff Brooks’ monthly ‘Easier said than Done’ column names the three rules to increase results. |
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| 07/01/2009 |
Target Marketing: Database: Customers Rule
Merkle's Vice President of Professional Services, Ed Forman, writes about Integrated Customer Marketing. |
| 06/01/2009 |
ANA Advertiser: Relevancy and Trust: Using Data to Build Relationships
Merkle Senior Vice President, Chris Crayner, notes three fundamental shifts that are altering the consumer decision-making and buying process today. |
| 05/15/2009 |
eM+C: Smart Segmenting for Your E-mail Campaigns
Merkle’s director of strategic services, Clint Kaiser, discusses how to segment active customers. |
| 04/01/2009 |
Retail Merchandiser: Merkle: More Than Marketing
Article explores Merkle’s unique combination of strategy and analytics in working with its retail clients. |
